Lori Feldman, The Database Diva…Speaker, Author, Consultant
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Download Lori’s Picture, Bio and Speaking Info
The Database Diva St. Charles County Business Record
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Lori Feldman, The Database Diva, is a database marketing expert. She shows business leaders and sales and marketing professionals how to attract customers automatically using proven database marketing principles, instead of wasting advertising dollars “buying” new prospects.As proof that database marketing works, Lori hasnâ€TMt made a cold call to close a sale in nearly 20 years!
Mailing Lists
Publisher, “The Database Marketing Hotwire”
Database marketing is the business strategy of crafting personalized communications with customers and prospects, by leveraging captured demographics and prior order transactions. Interpreting this information accurately is an indicator of future customer preferences and buying motivation-and an enormous competitive advantage. Database marketing includes measurable tactics, like direct mail, email, fax broadcasting, telemarketing in ongoing drip-marketing to segmented “niches” in a customer database. Each of these tactics draws upon collected customer information stored in a customer database. ACT! Software Manages Database Marketing
Lori became an ACT! Software Certified Consultant when her mailing list clients asked for an easy way to print mail-merge letters, envelopes and labels, send emails and track their direct marketing results. Since she’d been using ACT! Software in her own company for many years, she knew this would be a simple, inexpensive solution for them to implement their sales and marketing campaigns. For the second year in a row, Lori won the “Top 10 Reseller Award” from SwiftPageEmail, Lori founded the St. Louis ACT! User Group, a forum for passionate ACT! software users to share marketing, sales and productivity tips and learn Lori’s proven database marketing strategies for beating the competition. The group attracts 30-50 ACT! users each month and is now in its 5th year. Lori conducts database marketing training and offers consulting for clients who are at every stage of customer database mastery, from beginner to accomplished business strategist. Her philosophy is, “testing for significant improvement is never finished.”
You can read more about her programs here: |
2008Feb. 22 - e-Women Network of St. Louis, Secrets to Online Social Networking Success May 22 - Pacific Chamber of Commerce “Marketing on a Limited Budget” June 6 - E-Women St. Louis 2007October 10 - St. Louis July 16-17 - St. Louis Follow-Up System Blueprint Workshop June 5 May 22 - Email Marketing City of Experts, Guest Speaker May 4 - Alternative Media Home & Garden Assn. Executives Apr 27-29 - Chicago The System Seminar, Guest Speaker Apr 16-17 - Houston Follow-Up System Blueprint Workshop Apr 23 - St. Louis Feb 5 - TeleClass “Implementing a Follow-Up System that Really Works” Jan. 29-30 - St. Louis Follow-Up System Blueprint Workshop Jan 22-23 - Houston Follow-Up System Blueprint Workshop Jan 3 - TeleClass: http://www.salesbreakthroughs.com/ “How To Follow Up without Cold Calling” 2006Nov 6 - IMC Consultant’s Roundtable Part 3, “How to create a Turbo-Charged Marketing Database in 90 Days or Less” Oct 9 - IMC Consultant’s Roundtable Part 2, “How to create a Turbo-Charged Marketing Database in 90 Days or Less” Sep 11 - IMC Consultant’s Roundtable Part 1, “How to create a Turbo-Charged Marketing Database in 90 Days or Less” Jul 28 - St. Charles Women’s Journal, “Marketing to Women Lunch and Learn” Jun 21 - Aggressive Networking, “Marketing with Technology” Apr 24 - Compton & Sons, Inc, “How to Get Face-Time with your Customers and Prospects” Mar 27 - Compton & Sons, Inc, “Honk if You Hate Cold Calling” Feb 22 - Rotary Club of Eureka, “Putting Your Offline Business Online” Feb 6 - CTMT Company Meeting, “Make a Million with Your Mailing List” Jan 30 - Compton & Sons, Inc, “Honk if You Hate Cold Calling” |
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“Lori is referred to as our secret weapon in growing and marketing our business. She is my first and ONLY call for marketing projects and her experience level is absolutely the best of anybody Iâ€TMve ever worked with.†Walter Knoll III, Walter Knoll Florist |
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“I really enjoyed your presentation (Honk if You Hate Cold Calling). I know I’m not doing too well keeping in contact with my current and past customers. I will definitely keep your card close to me. It was an excellent presentation and I thank you for it!†- Barb Harper, Payroll Supertemps, Inc. |
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| “The Database Diva is a marketing idea machine. Lori’s enthusiasm for helping us effectively market our business is contagious and has made a significant difference in how we reach our customers. Every seminar, every e-mail, every consulting session has the potential to ramp your business up.” - Tom Petrie, Bad Dog Pictures | |||||||||
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Lori’s database marketing tool of choice is 
